Executive Financial Overview

Real-time Profitability, Unit Economics & Order Funnel Analysis

to
TOTAL ACTIVE ORDERS
0
In-Transit: 0 | Cancelled: 0
DELIVERY SUCCESS RATE
0.0%
0 Delivered Orders
RTO RETURN RATE
0.0%
0 Returned Orders
GROSS REVENUE
₹0
Sales - Dropship Margin
GROSS PROFIT
₹0
GST Payable: ₹0
META AD SPEND
₹0
Blended CPP: ₹0.0
OPERATING OVERHEADS
₹0
RTO Loss: ₹0 | Salaries + Rent
NET PROFIT / (LOSS)
₹0
Net Margin: 0.0%

Daily Revenue vs. Net Profit Trend (₹)

Tracking daily top-line revenues alongside bottom-line profit/loss

Order Volume & Fulfillment Mix

Breakdown of Delivered, RTO, In-Transit, and Cancelled orders

Delivery Success Rate % vs. RTO Rate %

Operational fulfillment performance over time

Meta Ad Spend (₹) & Cost Per Purchase (CPP)

Marketing efficiency and acquisition cost trajectory

Daily Financial Statement Matrix

Comprehensive line-by-line financial breakdown matching official accounting standards

Product SKU Unit Economics & Profitability

Detailed performance rankings, delivery ratios, marketing spend, and margin per unit

Top SKUs by Net Profit (₹)

Highest profit generators vs loss-making items

Top SKUs by Order Volume (#)

Best-selling products by order count
SKU ID SKU Name Supplier Active Orders (#) Delivered (#) RTO (#) In-Transit (#) Delivery % RTO % Gross Rev (₹) Meta Spend (₹) RTO Cost (₹) Net Profit (₹) Margin % Profit / Unit (₹)

Supplier Performance & Regional Logistics

Vendor fulfillment efficiency and state-level order distribution

Order Volume by Supplier (#)

Vendor order distribution

Top 10 States by Order Volume (#)

Regional demand hot-spots

Supplier Performance Matrix

Supplier Name Orders (#) Delivered (#) RTO (#) Delivery % Revenue (₹) Net Profit (₹)

Top States Distribution

State Orders (#) Delivered (#) RTO (#) Delivery % Revenue (₹) Net Profit (₹)

Meta Ad Campaign Performance & ROAS

Campaign level spend, reach, impressions, cost per purchase (CPP), and attributed orders

Campaign Name Master SKU Days Active Total Spend (₹) Reach Impressions Attributed Orders CPP (₹) CPM (₹)

Data & File Upload Center

Upload new raw order data or update lookup files directly without restarting the server

Master Orders Data

Upload updated Master data.xlsx containing new raw order rows (Columns A to X).

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Meta Ad Cost Report

Upload daily ad campaign spend numbers (Meta Cost.xlsx).

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SKU Details Catalog

Upload updated SKU catalog, GST tax rates, and suppliers (SKU Details.xlsx).

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Meta Mapping Key

Upload new Campaign-to-SKU mappings (Meta Mapping Key.xlsx).

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